Our family has long supported the
Subway restaurant chain. It has been
pretty easy to eat at Subway since there is a Subway in nearly every town with a
population over 3,000. We appreciate having the choice to go to
Subway as an alternative to a meal with French fries when running errands in nearby larger communities.
We also have our favorite sandwiches. I like the steak and cheese on wheat. Steve likes the spicy Italian on wheat. I try to plan chiropractor
appointments around lunch time so I can pick up our favorite sandwiches to take home for lunch. The challenge when I order the sandwiches is to remember what toppings Steve likes
since we don’t share the same taste for things like Jalapeno peppers and
onions.
Did you know beef can be part of a healthy diet? |
Recently Subway made an announcement about the meat products they intend to buy in the future. Subway intends to buy chicken,
poultry, pork and beef that has never received an antibiotic. The question it raises for me is why they are
choosing to do this. I realize the company
recently lost Fred Deluca, the CEO and co-founder of Subway in September after battling against Leukemia for
more than two years of his life. My
sympathy goes out to the entire Subway family for their loss.
I also realize that Subway has slipped from
its’ number 2 spot to number 3 in regards to sales among restaurant chains. I have other ideas that I would have recommended like more wrap-style menu items and an appeal to a dining experience versus eating on the run.
Has Subway decided that in order to
gain back that #2 spot, McDonald’s is #1, they need to join restaurants like
Chipotle in the way they market their products?
Is it a healthier choice for the consumer to eat only meat that never
received an antibiotic?
We use many tools to boost the immune system. Sometimes an animal needs an antibiotic to fully recover from an illness. |
As a beef producer, an advocate for
beef nutrition and a mom I am concerned about the message this sends to the
consumer. I know how antibiotics are used on our feedlot, other feedlots, ranches and farms through personal
experience and friends of mine. You can
read some great blogs on this topic here, here and here.
Steve and I discuss the best treatment for this animal and record it. |
What I ‘d like to share with that
consumer that is confused about antibiotic use in animals is this. Those of us
responsible for the care of animals take the use of antibiotics very
seriously. Using antibiotics to reduce
animal suffering and provide safe meat for the consumer is evident when we look
at the industry improvements through programs like BQA, Beef Quality Assurance. Similar to the rights in EMT training I learned
we make sure to give the right amount at the right time in the right spot with
records to trace every animal receiving an antibiotic. Once an antibiotic has fought the battle it
was designed for it withdraws from the body.
We have a withdrawal period on
every antibiotic we use to let us know when that complete withdrawal has occurred
assuring the consumer that NO MEAT HAS ANTIBIOTICS IN IT! The packing plant provides another layer of
protection by taking random sample to test for drug residue. If we test positive for drug residue we
damage our trust with the packer and lose the ability to be economically
viable.
I would love to read a new headline
that says “Subway reverses meat decision”.
I also know that Subway answers to investors that want to make money. I am so grateful that our profitability
decisions are handled right here on the farm and not in a board room in New
York City. We work with people like our
veterinarians, nutritionists, bank officers, etc... to help make the best
decisions possible for our cattle to thrive and become that power packed
nutrient source for your table!
No comments:
Post a Comment